45 INNOVATION Conquest intelligence · Carrollton, TX

A PRIVATE PROPOSAL FROM 45 INNOVATION LLC

The customers your competitors just made angry are your next sale.

45 Innovation is a conquest-intelligence platform that turns the public complaint footprint of Ford, Toyota, Nissan, RAM, Lexus, Hyundai, and DFW-area buy-here-pay-here lots into a working sales playbook for Sam Pack Five Star Chevrolet — with the legal data pipe to reach those buyers cleanly.

Schedule the 30-minute pitch See the data first ↓

83low-rating reviews captured in DFW (last 7 days)

12complaint archetypes mapped to a flip-script

7opt-in licensed data partners pre-vetted

Live competitor signal · DFW market

Source: aggregated public Yelp, Facebook, Google, BBB · No PII collected

THE OPPORTUNITY

Conquest is harder than it should be — because nobody is reading the complaints.

Every bad review at Toyota of Grapevine, Nissan of Lewisville, and the Buy-Here-Pay-Here lots in Irving is a buyer telling you why they left. Aggregate that signal, match it to a Chevy, and arrive with the right answer before the next dealer does.

2.1★

Avg Yelp rating, 14 monitored DFW non-Chevy dealers

↓ Declining 6 weeks running

61%

Of 1–3★ reviews cite a sales OR service breakdown — not the vehicle

Means the buyer is gettable

~$220

Industry-avg cost per delivered conquest customer (NADA)

vs $90–140 with this stack

How this is different from a lead list. 45 Innovation does not sell scraped reviewer contact information. We sell the map — which complaints, at which competitors, in which neighborhoods — paired with vetted, opt-in lead sources (Polk, Experian, AutoWeb) and the scripts that flip the objection. That keeps Sam Pack on the right side of TCPA, DPPA, and the Texas Data Privacy & Security Act, and keeps the BDC from burning the brand.

COMPETITOR INTELLIGENCE

The complaint map for the 6 closest non-Chevy dealers.

Aggregated from public Yelp, Facebook, Google, and BBB. We never collect, store, or sell reviewer PII. Volume numbers reflect last-12-month observed complaints in our analyst panel.

The 12 complaint archetypes — and what each one is worth

Click any archetype to see the verbatim complaint pattern and the matching flip-script.

THE FLIP-SCRIPT PLAYBOOK

12 conversations, one for every reason they left.

Each script: a verbatim opener (text, voicemail, or phone), 3–4 talking points, and a Chevy vehicle match. Built so a BDC rep can read it cold on Monday and still sound human.

CHEVY VEHICLE MATCH

Whatever they almost bought — we have the better answer.

Cross-walk from the complaint to a Chevy that meets or beats the spec, with Sam Pack pricing built in.

THE LEGAL DATA STACK

Seven vetted vendors. Zero scraped data. One compliance layer.

45 Innovation does not collect personal contact info from review sites. We license opt-in data from the same vendors the OEM uses, package it into conquest segments, and deliver to your CRM.

DPPA §2721(b)(12)Vehicle-record marketing use is permitted with Texas express-consent flag — Polk & Experian handle this at source.

TCPA prior-express-written-consentAutoWeb / Jumpstart leads are opted-in at signup. Phone and SMS contact is legal day one.

Texas DPSA (eff. 7/1/2024)Consumer notice + opt-out is handled by the vendor — your BDC is downstream of the consent.

DEAL ECONOMICS — WHAT SAM PACK PAYS, WHAT SAM PACK GETS

Three tiers. Cancel monthly. ROI in delivered units, not impressions.

Pilot

$4,500/month · 90-day pilot

Monthly competitor complaint intel report (6 dealers)
1,500 opt-in conquest contacts/mo (mail + email)
Full 12-script playbook + BDC training session
Weekly call-tracking + flip-rate dashboard

Start the pilot

RECOMMENDED

Growth

$8,500/month · 6-month minimum

Everything in Pilot
4,000 opt-in conquest contacts/mo (mail + email + phone-eligible)
Live review-monitoring across Google / Yelp / FB / BBB
Custom Meta + Google conquest ad-set management ($3K ad spend pass-through)
Bi-weekly script refresh based on new complaint patterns

Pitch the Growth plan

Enterprise

Custom· multi-rooftop

Multi-rooftop dashboard (Sam Pack group-wide)
Unlimited conquest contacts under negotiated CPL
Dedicated 45i analyst + monthly executive briefing
Pre-negotiated vendor pass-through pricing on Polk / Experian

Book a strategy call

Worked example — what a single flip is worth

Average new-vehicle gross at Sam Pack (front + back, estimated)	$3,400
Conversion rate on a complaint-flip conquest contact (industry benchmark, complaint-targeted)	2.0 – 3.5%
Growth-tier contacts/mo	4,000
Expected units delivered/mo (low / mid)	80 – 140
Expected monthly gross attributable	$272K – $476K
45 Innovation cost	$8,500
Net ROI multiple (mid case)	~44×

Modeled, not guaranteed. Pilot includes a real-units reconciliation in month 90.

NEXT STEP

30 minutes. The Sam Pack GM, the GSM, and me.

I'll walk through the Sam Pack-specific complaint map for your closest 6 competitors, hand off the 12-script playbook, and price the pilot live. If you don't want to move forward you keep the intel report — no obligation.